Assistant Manager, Brand Development, Singapore

About the Company

At Next Gen Foods, we believe a new era is coming. An era where we are actively thinking about what we eat, and how that impacts our health, planet, and each other. We believe saving the planet can be easy and enjoyable, and small moments can create a big impact. By changing what we eat, we can change the future of the planet – one bite at a time.

With this ethos at heart, we set ourselves a bold mission: To make leaving a better world for our kids a pleasure, not a pain; by using plants to create delicious and satisfying foods that will make you forget why animals were ever needed for food.

Since starting Next Gen Foods in 2020, we have experienced rapid growth. We attribute this to the expertise of our team, our unparalleled R&D know how, and our unwavering commitment to the mission. As we continue our success and expand our global footprint, we seek to grow our team with best in class talent.

Position : Assistant Manager, Brand Development

Job Description

  • Co-Lead in our global brand championing and ensure we deliver a compelling and consistent brand narrative across all channels
  • Develop an in-depth understanding of local markets, consumers, and shoppers – the business environment in which the brands compete including category segments, channels, and target audience
  • Partner in the understanding key obstacles and triggers for successful launches and –where necessary- fine-tune the mix and the strategy, accordingly, always keeping one single brand globally
  • Project management, building innovation project networks and following up with team members
  • Monitor and review effectiveness of project implementation and brand performance, to propose corrective actions
  • Co-lead in the creation of strategy for and execute consumer campaigns across owned and paid channels
  • Co-lead in the development and execution of strategy for expanding marketing partnerships in ways that enhance Next Gen Food’s mission, brand, and business
  • Co-lead in the creation and nurture consumer affinity for and advocacy of Next Gen Foods
  • Collaborate with agencies and go-to-market teams to align on vision and approach to launching new products effectively and using seasonal campaigns to meet and exceed Next Gen awareness and sales goals
  • Challenge the status quo of “how things work” in the food industry to knock down barriers to grow the business faster than any food brand ever has

The Successful Applicant

  • At least a Bachelor’s in Marketing/ Communications/ or any relevant discipline
  • Applicants from F&B related industries preferred
  • Strong written and communication skills in English
  • Proficiency Microsoft Office applications, especially Power Point Presentations
  • Good presentation and communication skills, able to communicate clearly with senior business stakeholders and peers
  • Hands-on and highly motivated manager with a collaborative and business partner mindset in a dynamic working environment
  • Demonstrates enthusiasm, integrity and ability to multi-task and problem-solve
  • Has a practical, can-do attitude and can initiate and work on tasks/projects from inception through to completion
  • Diligent, meticulous, analytical and a good team player
  • Build working relationships with colleagues and manage stakeholders
  • Be able to adapt to job scope changes and ad hoc initiatives, as required due the Company being as rapidly growing start-up
  • Regional or global experience preferred

What We Offer

  • A unique opportunity to join a dynamic start up environment led by a visionary management team
  • Fast paced learning curve for willing learners
  • Fun and energetic team
  • Excellent career progression development opportunities in a company expected to scale rapidly
  • Opportunities to influence and initiate strategic changes to the business


Tell us Who You Are

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